ABBA // Pure Performance
For over 25 years ABBA® Pure Performance Hair Care has been a leader in product formulation. We were the first brand to make 100% Vegan hair care products and our Gluten-Free ProQuinoa Complex™ delivers performance, protein and purity like no other professional salon brand on the market. Give it a try. We know that you will love the results.
A LONG TERM COMMITMENT
For over 25 years, ABBA® Pure Performance Haircare has made a commitment to formulating products with the cleanest ingredients available, while never sacrificing the performance that our customers demand. This is a delicate balance and one that we look to improve upon every day.
WHAT WE ARE AND WHAT WE AREN’T
Where possible, all ABBA® products are formulated to be 100% Vegan, Gluten-Free and made without Parabens, DEA, Phthalates, Synthetic Color Additives, Sulfates and Sodium Chlorides. If you see something that you don’t like in our products, then let us know. We’ll try and find something better if it is available and doesn’t sacrifice performance.
ABBA® NEVER TESTS ON ANIMALS
ABBA® has a strict policy that animals can NEVER be used for testing in the creation, development or formulation of our products. We also require that all of our raw material and ingredient suppliers sign a commitment stating that none of the raw materials or ingredients that they sell to us have ever been tested on animals. Like you, we never want to see animals harmed and are proud to produce and sell Cruelty-Free beauty products.
Our commitment to purity is constantly evolving. ABBA® was using plant derived botanicals before it was common to do so and our ProQuinoa Coplex™ combines the best of pure ingredients with optimal performance. We also use cutting-edge surfactants in our shampoos (except Detox Shampoo) that are so gentle you can use the shampoos as a body wash. Formulating with mild surfactants also protects hair longer and helps maintain color by not stripping the hair daily.
For over 25 years, ABBA® Pure Performance Haircare has made a commitment to formulating products with the cleanest ingredients available, while never sacrificing the performance that our customers demand.
ABBA’s ProQuinoa Complex™ is the next evolution of this commitment. Our unique formulas unite the power of three powerful proteins, Quinoa, Barley and Soy, to strengthen and repair damaged hair. All ABBA® products contain our ProQuinoa Complex™ to delivery unparalleled performance.
QUINOA: A complete protein that contains eight essential amino acids to bring moisture and strength to each strand of hair.
BARLEY: A food-grade protein that infuses hair with lasting moisture.
SOY: This special protein delivers body and control to even the most stubborn hair and does not contain any gluten.
HOW CAN A PRODUCT CONTAINING BARLEY BE GLUTEN-FREE?
Many consumers have asked us this question. It’s actually quite simple. ABBA’s ProQuinoa Complex™ contains a food-grade barley in it’s raw form, but ALL of the gluten has been removed through the process of hydrolization. Consumers with Celiac Disease may be familiar with Hydrolyzed Wheat Flour or Gluten-Free Beer that are made using hydrolyzed grains. The process for our ProQuinoa Complex™ is similar. The gluten is removed using hydrolization and this allows ABBA® products to retain the conditioning benefits of barley while removing all of the gluten. With that said, we always recommend that people with health concerns or allergies consult with their physician or try a small amount of product on a test patch prior to general use.
ABBA® PRODUCT GUARANTEE
We stand behind every product we make. If you aren’t 100% satisfied with your purchase, then simply return the product to the retailer that you purchased it from (within their respective return policy dates) and they will replace it free of charge or provide you with a refund. If you purchased the product fromwww.pureabba.com then simply email us your order information to: firstname.lastname@example.org and explain why you would like a refund, or a replacement product within 30 days of your purchase, and we will process your return/refund accordingly. ABBA product is ONLY guaranteed when purchased through a licensed salon, an authorized retailer or direct via www.pureabba.com. No other returns will be accepted.
If you need information on where to find our products, or are interested in carrying the line in your salon, please do not hesitate to contact our customer service team. They would be happy to speak with you. Our office hours are Monday – Friday from 9AM – 5PM EST. Please allow for 24 hours for us to get back with you. We look forward to speaking with you.
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